Podcast 49: From commodity supplier to Strategic Advisor with Lou Casado III

Show notes

Lou Casado III is an Account Executive at ChannelAdvisor. In this episode, we talk about something pretty unique for the podcast: how to become a strategic advisor. In other words, how do you get prospects to see you as a resource instead of a salesperson? We dig into how he approaches cold outreach, sequencing, and multi-threading into enterprise accounts.

Connect with Lou on LinkedIn here and check out ChannelAdvisor.

Resources mentioned in the episode:

• Think Outside the Script Summer Virtual Tour
• Show Notes Page
• Reply Method Guide
• Become a Think Outside the Script Member

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